At GTI, we utilize a “funnel” process where we capture many ideas when in a concept ideation stage of the project. It is important not to rule out ideas until they have all been carefully weighed and evaluated.
Our team pays close attention to the requirements and end goals when developing the early stage concepts. The “funnel” narrows by carefully evaluating each idea against a battery of criteria, i.e. cost, manufacturability, ease of use, availability, commonality of parts, etc.
Not until all factors are weighed does an idea become the final choice and final intent for the project.