In our crusade for the grail of design innovation, nature’s 4.6 billion years of (re) evolutionary design supplies us with the perfect template.
Design innovation isn’t just about having the “big idea” (more about that and the role of research in my next post) – it’s a process, a funnel that produces success equal only to the cumulative failure required to achieve it. Not clear on that? Let mother earth and arguably the most successful innovation of all time, you and me, bring it into focus. You’ll notice there seem to be rules, patterns actually, to producing innovation, and massively successful designs (like homo sapiens and the ubiquitous iPod) have harnessed that power.